Selling your products or services online is no easy feat. Successful eCommerce requires good strategy, sound technical implementation, and the ability to craft a truly personalized and inspiring customer experience. Today, it also requires being able to reach customers wherever they happen to be, and on any device.
eCommerce is a significant growth area in the Kenya retail landscape, with many businesses looking to capitalize on opportunities to reach more buyers and compete with international sellers. Blue Tree has been at the forefront of this push, delivering eCommerce websites for a range of big brands, and for a diverse selection of products and services.
As with any online development, having a sound eCommerce strategy is essential. eCommerce also presents additional levels of complexity as it needs to be connected with physical fulfillment and logistics services, and also needs to employ extremely stringent levels of security.
A digital store that generates a significant commercial return needs to reflect a brand’s personality and provide an equal, if not better, purchasing experience. Today’s online shopper wants to feel loved. They want to feel as if their needs are being understood and often want a customized experience that caters to their personality or previous purchasing habits. Technology supports this through personalization and marketing automation.
At Blue Tree, we can develop an eCommerce solution using a range of technologies, and choose the most appropriate based on your specific requirements. Many of our clients are now moving away from basic online storefronts; to more integrated digital platforms that deliver an engaging brand experience with sales capabilities. These more rounded platforms include marketing automation features to ensure the store is personalized (based on a user’s behavior and attributes) and continues to engage with the customer long after the initial sale.
Types of eCommerce services we offer.
We have experience with:
- Standalone eCommerce platforms that manage ‘everything’
- Mobile commerce
- Multiple cultures
- Multiple payment methods (prioritized by culture)
- New integrations with the likes of M-pesa, paypal, and Stripe
A typical eCommerce strategy/definition will include the following:
- Purchasing model
- Cultures and languages
- Payment methods and gateways
- Fulfillment methods
- Product management - in-platform or integration with ERP
- Promotions and offers
- Merchandising definitions and rules
- Cart logistics - guest checkout, one-page checkout, upsell
- Loyalty management
- Reviews and social integration
- Reporting and success metrics
- Automated marketing activities
Selling online isn’t a black art, but it does require careful planning and consideration. An accompanying digital marketing strategy will ensure your eCommerce initiative gets the attention it deserves.